Three Generations: Contemporary Indian Rodeo, outlines the development of Indian rodeo as a competitive sport. Contemporary Indian rodeo is historically rooted in horse racing and wild cow riding competitions that started on the Navajo Indian Reservation in the late 1880s. Rodeos began to develop from these competitions, though the first formally organized Indian Rodeo did not take place until 1957. In the late 1970’s an organization for Indian rodeo was formed, the Indian National Finals Rodeo (INFR). The INFR was created to organize and standardize Indian rodeo across the United States and Canada. INFR drew inspiration from the Professional Rodeo Cowboys Association, however the goal was to make Indian rodeo a professional event that would celebrate and share the traditional values and diversity of Indian people from across North America. One of the first Indian rodeo associations was the All-Indian Rodeo Cowboys Association, which was created in Arizona. Shortly thereafter other associations were formed such as the Navajo Nation Rodeo Cowboys Association, which was founded in Crownpoint, New Mexico in 1976 and is still affiliated with the INFR today. Over the past forty years Indian rodeo has grown in scale and has expanded in the United States and Canada where it continues to thrive today. This exhibit will explore all three generations of Indian rodeo on the Navajo Nation and show the significance of how it relates to the culture of the Diné People. Rodeo on the Navajo Indian Reservation has a massive importance, because it is our lifestyle. We, as Navajo People, are profoundly connected to livestock and horses, which is deeply rooted in the daily lifestyle of our culture and heritage.